Lead capture and routing with n8n
Bringing enquiries from web forms, WhatsApp, ads and missed calls into one workflow that replies fast and assigns an owner.
- Servicen8n workflow automation
- Typical sectorService businesses and dealerships
The problem
Enquiries arrive through the website, WhatsApp, Facebook lead ads and missed calls, and land in different inboxes. Some wait hours for a reply, some are answered twice and some are never followed up.
What gets built
- An n8n workflow that collects enquiries from each channel in one format
- Duplicate checks against existing contacts
- Scoring and routing rules agreed with the sales team
- An instant acknowledgement by WhatsApp or email
- Logging to a sheet or CRM, a daily summary, and error alerts with a manual fallback
What it aims for
- Aim: acknowledge every enquiry within minutes instead of hours
- Aim: no enquiry without a named owner
- Aim: a daily view of where leads come from and what happened to them
Typical tools
- n8n
- WhatsApp Cloud API
- Twilio
- Google Sheets
- Webhooks
This is an example engagement describing a typical project. It is not a client case study, and the aims are goals rather than measured results.